Local digital brand health benchmarks
BrandPulse is building transparent local comparisons across seven metro markets and 12 local business groups.
Each local view uses the same BrandPulse score and canonical industry as its national view. The business groups below are shortcuts into those industry-specific local cohorts; unlike industries are not pooled into one local rank. It will show a local comparison only when enough current, comparable assessments are available; local listing and directory observations will be labeled with their source and checked date.
Markets in the initial launch
Boundary frame: 2023 Census/OMB delineation. Raleigh–Durham uses the combined statistical area (CSA 450), including its linked metro and micropolitan components; the other markets use their metro CBSA definitions.
| Market | States | Census geography | Status |
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| Charlotte | NC, SC | CBSA 16740 | 0 of 17 industry cohorts have a provisional comparison |
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| Charleston | SC | CBSA 16700 | 0 of 17 industry cohorts have a provisional comparison |
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| Columbia | SC | CBSA 17900 | 0 of 17 industry cohorts have a provisional comparison |
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| Myrtle Beach | SC | CBSA 34820 | 0 of 17 industry cohorts have a provisional comparison |
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| Greenville | SC | CBSA 24860 | 0 of 17 industry cohorts have a provisional comparison |
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| Spartanburg | SC | CBSA 43900 | 0 of 17 industry cohorts have a provisional comparison |
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| Raleigh–Durham | NC | CSA 450 | 0 of 17 industry cohorts have a provisional comparison |
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Current cohorts
Scores use the unchanged 1–5 BrandPulse scale. Local and national medians appear after 25 current assessments; medians below that threshold are withheld.
Charlotte — 0 of 17 cohorts have local comparisons
| National industry | Local sites | Local median | National sites | National median | Status |
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| Construction & engineering | 0 | Building | 0 | Building | building |
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| Homebuilding & building products | 0 | Building | 1 | Building | building |
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| Health care providers & plans | 0 | Building | 3 | Building | building |
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| Legal services | 1 | Building | 67 | 3.3 | building |
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| Real estate | 1 | Building | 2 | Building | building |
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| Retail & e-commerce | 1 | Building | 16 | Building | building |
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| Restaurants & food service | 0 | Building | 0 | Building | building |
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| Travel & hospitality | 0 | Building | 5 | Building | building |
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| Automotive & mobility | 0 | Building | 11 | Building | building |
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| Accounting & tax | 0 | Building | 44 | 3.4 | building |
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| Asset & wealth management | 0 | Building | 100 | 3.4 | building |
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| Banking & credit unions | 1 | Building | 77 | 3.5 | building |
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| Insurance | 0 | Building | 87 | 3.4 | building |
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| Beauty & personal care | 0 | Building | 2 | Building | building |
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| Sports, fitness & outdoor | 0 | Building | 1 | Building | building |
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| Education | 0 | Building | 20 | Building | building |
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| Entertainment, streaming & games | 0 | Building | 98 | 3.2 | building |
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Charleston — 0 of 17 cohorts have local comparisons
| National industry | Local sites | Local median | National sites | National median | Status |
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| Construction & engineering | 0 | Building | 0 | Building | building |
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| Homebuilding & building products | 0 | Building | 1 | Building | building |
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| Health care providers & plans | 0 | Building | 3 | Building | building |
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| Legal services | 1 | Building | 67 | 3.3 | building |
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| Real estate | 0 | Building | 2 | Building | building |
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| Retail & e-commerce | 0 | Building | 16 | Building | building |
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| Restaurants & food service | 0 | Building | 0 | Building | building |
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| Travel & hospitality | 0 | Building | 5 | Building | building |
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| Automotive & mobility | 0 | Building | 11 | Building | building |
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| Accounting & tax | 0 | Building | 44 | 3.4 | building |
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| Asset & wealth management | 0 | Building | 100 | 3.4 | building |
|---|
| Banking & credit unions | 0 | Building | 77 | 3.5 | building |
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| Insurance | 0 | Building | 87 | 3.4 | building |
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| Beauty & personal care | 0 | Building | 2 | Building | building |
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| Sports, fitness & outdoor | 0 | Building | 1 | Building | building |
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| Education | 0 | Building | 20 | Building | building |
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| Entertainment, streaming & games | 0 | Building | 98 | 3.2 | building |
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Columbia — 0 of 17 cohorts have local comparisons
| National industry | Local sites | Local median | National sites | National median | Status |
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| Construction & engineering | 0 | Building | 0 | Building | building |
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| Homebuilding & building products | 0 | Building | 1 | Building | building |
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| Health care providers & plans | 0 | Building | 3 | Building | building |
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| Legal services | 1 | Building | 67 | 3.3 | building |
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| Real estate | 0 | Building | 2 | Building | building |
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| Retail & e-commerce | 0 | Building | 16 | Building | building |
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| Restaurants & food service | 0 | Building | 0 | Building | building |
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| Travel & hospitality | 0 | Building | 5 | Building | building |
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| Automotive & mobility | 0 | Building | 11 | Building | building |
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| Accounting & tax | 0 | Building | 44 | 3.4 | building |
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| Asset & wealth management | 0 | Building | 100 | 3.4 | building |
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| Banking & credit unions | 0 | Building | 77 | 3.5 | building |
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| Insurance | 0 | Building | 87 | 3.4 | building |
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| Beauty & personal care | 0 | Building | 2 | Building | building |
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| Sports, fitness & outdoor | 0 | Building | 1 | Building | building |
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| Education | 0 | Building | 20 | Building | building |
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| Entertainment, streaming & games | 0 | Building | 98 | 3.2 | building |
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Myrtle Beach — 0 of 17 cohorts have local comparisons
| National industry | Local sites | Local median | National sites | National median | Status |
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| Construction & engineering | 0 | Building | 0 | Building | building |
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| Homebuilding & building products | 0 | Building | 1 | Building | building |
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| Health care providers & plans | 0 | Building | 3 | Building | building |
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| Legal services | 1 | Building | 67 | 3.3 | building |
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| Real estate | 0 | Building | 2 | Building | building |
|---|
| Retail & e-commerce | 0 | Building | 16 | Building | building |
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| Restaurants & food service | 0 | Building | 0 | Building | building |
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| Travel & hospitality | 0 | Building | 5 | Building | building |
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| Automotive & mobility | 0 | Building | 11 | Building | building |
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| Accounting & tax | 0 | Building | 44 | 3.4 | building |
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| Asset & wealth management | 0 | Building | 100 | 3.4 | building |
|---|
| Banking & credit unions | 0 | Building | 77 | 3.5 | building |
|---|
| Insurance | 0 | Building | 87 | 3.4 | building |
|---|
| Beauty & personal care | 0 | Building | 2 | Building | building |
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| Sports, fitness & outdoor | 0 | Building | 1 | Building | building |
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| Education | 0 | Building | 20 | Building | building |
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| Entertainment, streaming & games | 0 | Building | 98 | 3.2 | building |
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Greenville — 0 of 17 cohorts have local comparisons
| National industry | Local sites | Local median | National sites | National median | Status |
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| Construction & engineering | 0 | Building | 0 | Building | building |
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| Homebuilding & building products | 0 | Building | 1 | Building | building |
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| Health care providers & plans | 0 | Building | 3 | Building | building |
|---|
| Legal services | 1 | Building | 67 | 3.3 | building |
|---|
| Real estate | 0 | Building | 2 | Building | building |
|---|
| Retail & e-commerce | 0 | Building | 16 | Building | building |
|---|
| Restaurants & food service | 0 | Building | 0 | Building | building |
|---|
| Travel & hospitality | 0 | Building | 5 | Building | building |
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| Automotive & mobility | 0 | Building | 11 | Building | building |
|---|
| Accounting & tax | 0 | Building | 44 | 3.4 | building |
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| Asset & wealth management | 0 | Building | 100 | 3.4 | building |
|---|
| Banking & credit unions | 0 | Building | 77 | 3.5 | building |
|---|
| Insurance | 0 | Building | 87 | 3.4 | building |
|---|
| Beauty & personal care | 0 | Building | 2 | Building | building |
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| Sports, fitness & outdoor | 0 | Building | 1 | Building | building |
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| Education | 0 | Building | 20 | Building | building |
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| Entertainment, streaming & games | 1 | Building | 98 | 3.2 | building |
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Spartanburg — 0 of 17 cohorts have local comparisons
| National industry | Local sites | Local median | National sites | National median | Status |
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| Construction & engineering | 0 | Building | 0 | Building | building |
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| Homebuilding & building products | 0 | Building | 1 | Building | building |
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| Health care providers & plans | 0 | Building | 3 | Building | building |
|---|
| Legal services | 0 | Building | 67 | 3.3 | building |
|---|
| Real estate | 0 | Building | 2 | Building | building |
|---|
| Retail & e-commerce | 0 | Building | 16 | Building | building |
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| Restaurants & food service | 0 | Building | 0 | Building | building |
|---|
| Travel & hospitality | 0 | Building | 5 | Building | building |
|---|
| Automotive & mobility | 0 | Building | 11 | Building | building |
|---|
| Accounting & tax | 0 | Building | 44 | 3.4 | building |
|---|
| Asset & wealth management | 0 | Building | 100 | 3.4 | building |
|---|
| Banking & credit unions | 0 | Building | 77 | 3.5 | building |
|---|
| Insurance | 0 | Building | 87 | 3.4 | building |
|---|
| Beauty & personal care | 0 | Building | 2 | Building | building |
|---|
| Sports, fitness & outdoor | 0 | Building | 1 | Building | building |
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| Education | 0 | Building | 20 | Building | building |
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| Entertainment, streaming & games | 1 | Building | 98 | 3.2 | building |
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Raleigh–Durham — 0 of 17 cohorts have local comparisons
| National industry | Local sites | Local median | National sites | National median | Status |
|---|
| Construction & engineering | 0 | Building | 0 | Building | building |
|---|
| Homebuilding & building products | 0 | Building | 1 | Building | building |
|---|
| Health care providers & plans | 0 | Building | 3 | Building | building |
|---|
| Legal services | 1 | Building | 67 | 3.3 | building |
|---|
| Real estate | 1 | Building | 2 | Building | building |
|---|
| Retail & e-commerce | 0 | Building | 16 | Building | building |
|---|
| Restaurants & food service | 0 | Building | 0 | Building | building |
|---|
| Travel & hospitality | 0 | Building | 5 | Building | building |
|---|
| Automotive & mobility | 0 | Building | 11 | Building | building |
|---|
| Accounting & tax | 0 | Building | 44 | 3.4 | building |
|---|
| Asset & wealth management | 0 | Building | 100 | 3.4 | building |
|---|
| Banking & credit unions | 0 | Building | 77 | 3.5 | building |
|---|
| Insurance | 0 | Building | 87 | 3.4 | building |
|---|
| Beauty & personal care | 0 | Building | 2 | Building | building |
|---|
| Sports, fitness & outdoor | 0 | Building | 1 | Building | building |
|---|
| Education | 0 | Building | 20 | Building | building |
|---|
| Entertainment, streaming & games | 0 | Building | 98 | 3.2 | building |
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Business groups
- Home services & tradesHVAC, plumbing, electrical, roofing, remodelingCompared within: Construction & engineering, Homebuilding & building products
- Healthcaredoctors, dentists, clinics, urgent care, specialistsCompared within: Health care providers & plans
- Legal serviceslawyers, law firms, legal practicesCompared within: Legal services
- Residential real estateagents, brokers, property managersCompared within: Real estate
- Local retailshops, specialty stores, local ecommerceCompared within: Retail & e-commerce
- Restaurants & hospitalityrestaurants, hotels, cateringCompared within: Restaurants & food service, Travel & hospitality
- Automotivedealers, repair shops, body shopsCompared within: Automotive & mobility
- Financial & professional servicesaccountants, financial advisers, consultantsCompared within: Accounting & tax, Asset & wealth management, Banking & credit unions, Insurance
- Beauty & wellnesssalons, spas, fitness studiosCompared within: Beauty & personal care, Sports, fitness & outdoor
- Education & childcaretutors, schools, childcareCompared within: Education
- Senior & home carehome care, assisted living, elder servicesCompared within: Health care providers & plans
- Recreation & eventsvenues, attractions, event servicesCompared within: Sports, fitness & outdoor, Travel & hospitality, Entertainment, streaming & games
Comparisons appear provisionally at 25 current assessments; 50 comparable sites per market and canonical industry is the baseline target (5,950 cohort entries), then 100 (11,900 entries) for stronger comparisons. These are targets, not current counts.
Businesses can optionally select their primary service metro in a health check, but that private selection alone does not add a public profile. Public local profiles come from the curated BrandPulse local catalog. Browse scored local websites or check your website free.
Geographic source: U.S. Census Bureau, metropolitan and micropolitan delineation files.